Dallas, Texas, United States – September 16, 2026 – Shapiro Diamonds is a private diamond showroom and custom jeweler working by appointment from a North Dallas address. The studio belongs to diamond expert Lance Shapiro and award-winning jewelry designer Kendra Shapiro, who meet clients themselves. They sell both natural and lab-grown diamonds, set into rings designed and handcrafted in Dallas. The showroom has no glass display cases and no commissioned sales floor standing ready near the front door.
A traditional jewelry store buys a diamond from a dealer who had already bought it from somebody else first. Each hand it passes through adds a margin, and the couple at the counter pays all of them. Shapiro Diamonds Dallas Engagement Rings sources stones directly from mines and cutting facilities, rather than through that chain. Clients shopping for custom engagement rings in Dallas see wholesale pricing on the same certified and graded stones.
According to Lance Shapiro, Certified Diamond Expert, most clients understand the difference only after comparing two written quotes. “A couple came in with a quote from a mall store and a budget they thought was fixed at that number. We pulled three stones of the same grade and showed them the certificates and the pricing side by side. They left with a larger diamond and money still sitting in the account,” said Lance Shapiro, Certified Diamond Expert.
Overpaying for a diamond is never the sort of mistake anybody manages to discover on the day they buy it. The bill only becomes clear years later at an appraisal or an insurance review that nobody enjoys reading. Retail markup is invisible at the counter because the price tag never explains which portion covers the stone itself. Buying at the wholesale level removes that layer before the money is spent, not after.
Low overhead is the other half of the arrangement, and it shows up in the price of every finished ring. No shopping center lease, no window display, and no floor staff earning commission on each sale. That money goes into the diamond and the craftsmanship instead of the setting the customer stands in. Appointments run one-to-one, which is why the studio can afford to spend an hour on a single grading report.
Lance Shapiro handles sourcing, leveraging trade relationships built over 25 years in the diamond business. Stones are hand-selected against the grading report rather than ordered from someone else’s stock inventory. Kendra Shapiro takes the design side, moving a client from the first-hand sketch to CAD rendering to the finished piece. The studio reports having created more than 30,000 custom rings and jewelry pieces and holds an A+ rating from the Better Business Bureau.
Couples comparing engagement ring stores in Dallas can book a private appointment to see how the pricing actually works. Shapiro Diamonds welcomes clients from Dallas, Fort Worth, Plano, Frisco, and the wider Metroplex by appointment. Consultations are also available remotely by video call for anyone who cannot easily reach the North Dallas showroom in person. We don’t quote anything until the client has seen the actual stone, the grading certificate, and the number attached to both.
About Shapiro Diamonds
Shapiro Diamonds is a private diamond showroom and custom jeweler in Dallas, Texas, owned by Lance and Kendra Shapiro. The studio designs custom engagement rings, wedding bands, and fine jewelry for clients across Dallas-Fort Worth and beyond. Diamonds are sourced directly through the trade, with natural and lab-grown stones carrying independent laboratory grading reports. Every ring is handcrafted locally in the Dallas studio rather than ordered in finished form from an outside manufacturer.
Media ContactCompany Name: Shapiro DiamondsEmail: Send EmailPhone: (972) 239-2122Address:5420 Lyndon B Johnson Fwy #180 City: DallasState: TX 75240Country: United StatesWebsite: https://shapirodiamonds.com/
