Blaine, Washington, United States – September 8, 2026 – Black Label Mods, an independent watch builder serving customers in the United States and Canada, has introduced new custom watch designs across its online catalog. The additions give customers more choices across sports, diver, GMT, chronograph, and dress-style watches while continuing the company’s use of Seiko TMI/SII movements and aftermarket components.
Black Label Mods builds watches to order rather than selling finished watches made by Seiko. Depending on the design, its builds may use NH-series automatic movements or VK-series mecha-quartz movements. Cases, dials, hands, bezels, bracelets, and other parts are selected and assembled as part of each finished watch.
The latest catalog includes designs in several sizes and layouts. Current options cover familiar sports and dress-watch shapes, along with GMT models that use the NH34 movement and chronograph builds powered by the VK63 movement. The NH35 automatic movement is the staple movement and popular throughout the custom-watch industry, and serves as the primary choice used by Black Label Mods.
The new designs are intended to offer buyers greater selection when it comes to size, dial colour, bracelet type and type of movement, the company said. Some customers select an existing configuration from the catalog, while others contact Black Label Mods about a commissioned build. Custom themed dials and custom engravings are also available for those who want a more personalized touch.
“People often come to us with a clear idea of the watch they want, but they may want a different dial, case size or bracelet,” a Black Label Mods spokesperson said. “Our role is to work through those details, source the parts and assemble the watch in a way that matches the agreed configuration as to how our clients want it.”
Commissioned builds remain the largest part of the company’s work. A customer may send a reference image or describe a preferred combination, and Black Label Mods can review whether the required parts are available to be sourced in. Despite the large catalog of watches on the website, Black Label Mods encourages clients to build unique watches that match their own personal preferences and taste.
Each watch is assembled with new components and tested before shipping, according to the company’s customer information. Black Label Mods also notes that small differences can occur between a finished watch and the photos shown online because aftermarket parts, dials, and lume may vary between production batches.
The company’s catalog reflects the wider interest in custom watches often described through online search terms such as seiko mod and seiko mod watches. These watches combine aftermarket components with established movement platforms, giving builders room to change the appearance, size, and layout of a watch without presenting it as a factory-produced Seiko model.
Black Label Mods states that it is not affiliated with Seiko or other watch brands. Its watches are independently assembled, and the company describes them as custom or homage-style builds when a design takes visual cues from an existing watch style. The number of aftermarket parts has greatly expanded over the past few years allowing for many homage style builds to popular luxury models including Submariner, Datejust, GMT, Seamaster and more.
Customers can review available configurations through the company’s online shop. The current catalog contains more than 150 listings across sports, diver, GMT, chronograph, and dress categories. Black Label Mods also accepts requests for configurations that are not shown as standard listings, subject to parts availability. Unlike replica watches from overseas, custom seiko mods are regarded as higher quality, better attention to fit and finish, with reliable movements that are meant to last, when assembled by a reputable builder.
The company has also announced plans to add in-house custom dial and engraving options during Fall 2026. The planned service is intended to allow additional dial themes, personal designs, and engraving choices as part of future custom builds. This is a great choice for companies wanting to have their own branded watch for promotional purposes, as well as for those who seek a personalized timepiece to celebrate a special event or occasion.
For customers researching a Seiko mod watch or other custom watch, Black Label Mods recommends reaching out via live chat to review details such as movement type, case size, crystal type, bracelet, and other requirements before placing an order. Most custom Seiko mod watch builds feature sapphire crystals, screwdown crowns, and other high quality offerings not normally found in entry level OEM-Seiko watches.
Black Label Mods provides servicing exclusively for watches commissioned and assembled by the company, with the type of work and cost depending on the repair or maintenance required. Custom Seiko mod servicing costs are significantly cheaper and quicker than what is normally experienced with higher end watches.
Black Label Mods stands out from other custom watch makers, as they assemble everything in-house and do not “drop-ship” low quality builds from overseas. The majority of other Seiko mod online stores do not actually assemble the watches themselves and use lower quality parts resulting in watches that fall apart or feel very cheap. Black Label Mods earns its reputation and trust by building quality watches, providing easy communication channels, providing knowledge and transparency in the custom mod watch space, as well as prioritizing client relationships and purchasing experience. The things that make Black Label Mods successful in the custom Seiko mod watch space are the standards that other online watch stores fail to meet.
More information about current designs and commissioned builds is available at blacklabelmods.com.
About Black Label Mods
Black Label Mods is an independent watch builder focused on custom watches powered by Seiko TMI/SII movements. The company assembles watches using new aftermarket components and offers both catalog designs and commissioned builds. Black Label Mods is located in North America, and watches are shipped from Blaine, Washington. It is not endorsed by Seiko or other watchmakers.
Media ContactCompany Name: Black Label ModsContact Person: Media RelationsEmail: Send EmailCity: BlaineState: WashingtonCountry: United StatesWebsite: www.blacklabelmods.com
