The global AdTech market is expected to grow at a compound annual growth rate (CAGR) of 14.5% between 2023 and 2030, rising from an estimated USD 579.4 billion in 2023 to approximately USD 1,496.2 billion by 2030. Key drivers behind this growth include the rising adoption of data-driven marketing strategies, the expanding reach of audio streaming and podcast platforms as channels for audio ads, and the widespread use of smartphones, which is fueling mobile optimization and in-app advertising.
Download PDF Brochure@ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=135513139
By services, managed services to register for the highest CAGR during the forecast period
The services segment of the AdTech market is growing rapidly. The managed services are vital in properly functioning AdTech solutions. These services are designed to help businesses efficiently navigate the complexities of digital advertising, offering various solutions from campaign management to data analytics. A key driving factor behind the increasing demand for managed services is the intensifying competition in the digital advertising landscape. As AdTech becomes more intricate, companies seek external expertise to optimize their ad campaigns, reach their target audiences, and maximize return on investment.
By solution, Data Management Platform (DMP) to register for the highest market size during the forecast period
By solutions, the DMP segment is expected to register the highest growth rate during the forecast period. Advancements in advertising technologies include the development of cross-device targeting capabilities. DMPs can now track users across multiple devices, such as smartphones, tablets, and laptops. This allows advertisers to deliver more consistent and relevant ad experiences across all devices. Several factors, including the increasing demand for targeted advertising, the growth of digital advertising, and the increasing availability of data, drive the growth of the DMP market.
By region, Asia Pacific accounted for the highest growth rate during the forecast period
Asia Pacific is witnessing significant technological innovation in the AdTech market. Its expansion is primarily attributed to several driving forces, including the robust growth of the digital landscape, the increasing prevalence of internet access, and the widespread adoption of smartphones. Countries such as China, India, and Indonesia have emerged as pivotal destinations for advertisers seeking to connect with a vast and diverse audience. Furthermore, the Asia Pacific region is currently experiencing a surge in programmatic advertising, bolstered by the integration of AI and machine learning technologies, which enable advertisers to achieve more precise targeting and real-time campaign optimization.
Request Sample Pages@ https://www.marketsandmarkets.com/requestsampleNew.asp?id=135513139
Unique Features in the AdTech Market
One of the most defining features of the AdTech market is its ability to leverage vast amounts of data to deliver personalized advertising. Platforms analyze user behavior, demographics, and engagement patterns in real-time to create targeted ad experiences that significantly improve conversion rates. This shift from generic to hyper-personalized advertising marks a major evolution in how brands communicate with consumers.
AdTech enables real-time bidding, where digital ad space is bought and sold in real time through automated auctions. This innovation allows advertisers to reach specific audiences instantly and efficiently, optimizing both cost and impact. Programmatic advertising, which automates the entire ad buying process, is becoming a central pillar of digital marketing strategies.
Modern AdTech solutions support integrated campaigns across multiple platforms—web, mobile, social media, video, and even connected TV (CTV). This omnichannel approach ensures consistent brand messaging and seamless user experiences, no matter where or how a user engages with content.
With the global rise in smartphone usage, AdTech has increasingly focused on mobile-first strategies. This includes in-app advertising, which leverages mobile behavior data to serve highly contextual ads within applications. Mobile optimization ensures that ads are visually appealing and functionally effective on smaller screens.
As audio streaming and podcast platforms surge in popularity, AdTech has adapted to deliver dynamic audio ads. Voice-activated advertising, especially through smart speakers and virtual assistants, represents a new frontier, allowing users to interact with brands through voice commands in real-time.
Major Highlights of the AdTech Market
Programmatic advertising has emerged as a cornerstone of the AdTech landscape. By automating the ad buying process, it enables advertisers to reach specific audience segments in real time. The efficiency, speed, and precision of programmatic platforms are driving widespread adoption among brands seeking performance-based marketing.
As smartphone usage continues to climb globally, mobile advertising—especially in-app formats—has become a dominant force in the market. Brands are prioritizing mobile-first campaigns that capitalize on user behavior, app engagement, and geo-targeting to drive higher engagement and conversions.
The rising popularity of digital audio platforms and connected TV (CTV) has opened new advertising channels. Audio ads on podcasts and music streaming services, along with dynamic CTV ad formats, offer non-intrusive and highly engaging options for reaching audiences in an immersive environment.
With the gradual phase-out of third-party cookies, advertisers are turning to first-party data solutions. This shift is encouraging investments in customer data platforms (CDPs) and consent-based data collection, empowering brands to maintain targeting capabilities while ensuring privacy compliance.
Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=135513139
Top Companies in the AdTech Market
Some major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy.ai (US), Nickelytics (US), C Wire (Switzerland), Cavai (Norway), Titan Digital (US), Glimpse Protocol (UK), StackAdapt (Canada), Cosmose AI (Singapore), Vidsy (UK), and Linkby (Australia).
Meta
Meta has been a dominant player in the AdTech industry, leveraging its vast user base and data resources from its social media platforms to offer targeted advertising solutions. With billions of users across its platforms, Meta has been able to provide advertisers with unparalleled access to a diverse and engaged audience. The company’s advertising business primarily relies on its ability to collect and analyze user data to deliver highly personalized and effective ads. This includes utilizing data on users’ interests, behaviors, and demographics to optimize ad targeting and campaign performance. Meta’s AdTech offerings have included tools like the Facebook Ads Manager and Instagram Ads, which allow advertisers to create, target, and analyze their ad campaigns. These tools, combined with the company’s data-driven approach, have made Meta a significant player in the digital advertising space.
Google
Google’s advertising business revolves around its advertising platform, Google Ads, which is a crucial component of the AdTech landscape. Google Ads provides a range of advertising solutions, including search advertising (AdWords), display advertising (Google Display Network), video advertising (YouTube Ads), and more. These tools allow businesses to create and manage ad campaigns across Google’s vast network of websites and platforms, reaching a broad and diverse audience. Google’s dominance in the AdTech market is partly attributed to its ability to collect and analyze user data to target ads effectively, making it an attractive platform for advertisers seeking to maximize their reach and ROI. Overall, Google is a major player in the AdTech market, continuously innovating and evolving its advertising technologies to meet the needs of advertisers and publishers worldwide.
Amazon
Amazon’s AdTech business primarily revolves around its advertising platform, Amazon Advertising, which offers a wide range of advertising solutions for brands and sellers looking to reach Amazon’s extensive customer base. Amazon Advertising provides a comprehensive suite of advertising tools and services that cater to both third-party sellers on the platform and external advertisers. This includes sponsored product listings, display ads, video ads, and more. What sets Amazon apart in the market is its ability to target ads based on a user’s shopping behavior and purchase history, allowing advertisers to reach highly relevant audiences. Additionally, Amazon Web Services (AWS), a subsidiary of Amazon, provides the infrastructure and cloud computing capabilities that power many AdTech companies and platforms, further solidifying Amazon’s influence in the industry. With its robust data ecosystem and growing advertising business, Amazon has emerged as a key player in the AdTech market, challenging the duopoly of Google and Facebook.
Celtra (US)
Celtra is a leading provider of a cloud-based creative management platform that caters to brand and performance advertisers. The platform facilitates the creation, management, and distribution of digital ads across multiple channels, streamlining the ad creation process and enabling the production of high-quality, data-driven creative content at scale. Key features include creative automation, cross-channel campaign management, real-time collaboration tools, and robust analytics and performance tracking. More information can be found on their website.
Basis Technologies (US)
Basis Technologies offers a comprehensive digital advertising platform designed to enhance efficiency and performance for marketers through programmatic advertising, media planning, buying, and campaign management. Their platform unifies various aspects of digital advertising into a single workflow, featuring programmatic advertising capabilities, workflow automation, unified media planning and buying, and detailed analytics and reporting. Additional details are available on their website.
Luna (US)
Luna specializes in product experience management, assisting companies in delivering personalized and engaging product experiences. Their platform provides tools for managing product information, optimizing product content, and enhancing customer engagement. Luna’s features include product information management, content optimization, customer engagement tools, and comprehensive analytics and insights. Visit their website for more information.
NextRoll (US)
NextRoll provides marketing and data technology solutions designed to help businesses grow through targeted advertising and marketing automation. Their suite of products includes AdRoll, for retargeting and prospecting, and RollWorks, for account-based marketing. NextRoll’s offerings focus on marketing automation, cross-channel campaign management, and in-depth data and analytics. More information can be found on their website.
Media ContactCompany Name: MarketsandMarkets™ Research Private Ltd.Contact Person: Mr. Rohan SalgarkarEmail: Send EmailPhone: 18886006441Address:1615 South Congress Ave. Suite 103, Delray Beach, FL 33445City: FloridaState: FloridaCountry: United StatesWebsite: https://www.marketsandmarkets.com/Market-Reports/adtech-market-135513139.html
