European Partners Training at Haier Biomedical’s UK Offices.

January 30 14:28 2023

Last week we held a two-day training session and distributor team building event at Haier Biomedical International UK offices and showroom. These sessions were held for our new European distributors from Austria, Belgium, and The Netherlands.

As part of our globalization through localization, the new EU team, led by EU Director Giorgio Citarei have worked vigorously during 2022 to bring new leading European distribution channels and partnerships to the greater Haier Biomedical global team. With team members Semir Selimovic (Germany/Austria), Harald Hilbelink, (Benelux/France) and Paolo Mancini in Italy with Giorgio, the team has made great advancement for Haier Biomedical’s complete portfolio across these markets.

The two intense, but informative days was led by Haier Biomedical’s UK GM, Richard Jafrato, and with his team, again showcased Haier Biomedical’s world leading products, and why these solutions are now leading the industry across the globe for the Biomedical and life science market sectors.

What was also important for our new partners and key stakeholders was to better understand the Haier Biomedical culture, our vision and mission to lead the development of life science for the betterment of all.

During the sessions, Haier Biomedical’s products and solutions, including sales and technical training was covered by Richard and his team, showcasing the UK’s strong strategy and development of their home market with case studies and references from decades of experience.

The UK team covered Sales, Technical, Installation, and Maintenance for the following Haier Biomedical products: Clean Air Products, Liquid Nitrogen Products, Incubators, Wireless Monitoring, ULT’s and Biomedical Freezers, Centrifuge, Pharmacy Refrigeration, Transport Coolers, Blood Bank Refrigeration, Sparkfree Refrigeration, General Lab Refrigeration & Cryogenic Products.

Attendees included Tom and Gorik Lernout from Biomedico in Belgium, Maurice Bijl and Jean Paul Schouten from Hettich Benelux and Matthias Grimm and Harald Doknar-Posch from BARTELT Gesellschaft m.b.H. in Austria. Other attendees included our European team members Semir Selimovic and Harald Hilbelink.

However, what is more important is to hear what the attendees had to say about the training held in the UK:

“Richard and his team are tremendously driven, and their product knowledge is of a very high level. These training days were therefore very informative and useful. Biomedico is now ready to convince the market” said Gorik Lernout

And from Tom Lernout, “I would like to thank you for the pleasant training last days!

It was very useful to see all the equipment physically and to get direct feedback from your sales team!”

“Very good training on beautiful progressive products! Am impressed with the quality and performance of Haier Biomedical products”. Maurice Bijl Hettich Benelux


And from Richard Jafrato, “It was a pleasure hosting a number of our European distributors for sales training at our UK head office this week. Key members of the UK sales team delivered training both through presentations and hands on with the equipment in our training room on Clean Air, Liquid Nitrogen, Incubators, ULT, Blood and Pharmacy Products as well as running through our brand-new LX-165T2R bench top refrigerated centrifuge.”

Since its inception, the Haier Biomedical company has grown into a comprehensive solution provider committed to solving biotech challenges. Haier Biomedical is dedicated to exploring life science and medical innovation, with a focus on upgrading its “product + service” business model. This has been achieved by integrating manufacturing with IoT-based bioscience practices, creating new synergies, thus playing a leading role in the industry. By employing Rendanheyi, an innovative management model, Haier Biomedical builds a bridge between its employees and customers, and as a result caters to the needs of customers while helping employees achieve their values.

Currently, Haier Biomedical relies on high-performance products to create complete solutions to guarantee the safety of biological sample banks, blood, vaccine, laboratory supplies, and reagent. As a major part of the training, Richard, General Manager with senior UK team members from Haier Biomedical UK, provided an important, informative, and in-depth overview on products from Haier Biomedical’s extensive range.

As the world’s leading supplier of medical and health care equipment and comprehensive solutions, Haier Biomedical has and will continue to invest in our global strategy and business operations in various countries, again globalization through localization. By constantly responding to new international challenges, the Haier Biomedical team has earned trust and recognition from global partners. In the future, Haier Biomedical will hold true to its mission and remain focused on fulfilling customers’ needs to provide global partners with better and safer products and services!

“This ongoing self-improvement and training ensure that Haier Biomedical, our partners and key stakeholders have the tools and resources to meet any challenge, succeed in all markets, together with market knowledge in cooperation with the world’s leading manufacturer, together we will improve life science to make life better for all”. Said Peter Pedersen, Director International Business Operations

These team building and training sessions strengthen the purpose to optimize our global strategy and improve local business operations of Haier Biomedical across all market, enabling our partners to professionally deliver our products and services to reach more local customers, the globalization through localization strategy is succeeding.

As Vice GM of Haier Biomedical International Department, I would like to thank all who attended and partners from across the world, together we will have a successful year, staying committed to our goals, I have no doubt that we will have a fruitful 2023. And during this time of the Lunar Festival, I want to wish you all a Happy New Year of the Rabbit, and from the entire team, we wish you all, your families, and friends a prosperous and healthy 2023 – Guangsheng Wang.

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Company Name: Haier Biomedical
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