BEAUND, the K-beauty home device brand from global beauty-tech company GLOBIENT, is officially entering the U.S. market. Through its own D2C platform, beaund.us, BEAUND will bring its home beauty devices directly to American consumers.
Leading the U.S. launch is the facial lifting device NMODE PRO. Having gained traction by word of mouth among celebrities—including idols and actors—in Korea, it has established itself as a go-to “V-line home device,” designed for simple at-home use in just 15 minutes a day. NMODE PRO is a wellness self-care device that combines EMS (microcurrent) and near-infrared LED. It helps care for the double chin, sagging cheeks, and facial contours.
BEAUND proved its strength across major domestic and international retail channels well before its U.S. debut. In Korea, NMODE PRO ranked No. 1 across major retail and home-shopping channels. On Olive Young Global, it reached No. 1 in the wellness bestseller category. On Japan’s Qoo10, it climbed to the top of the beauty device category and was named an official featured brand.
Technological strength is the core foundation of this launch. In addition to its in-house EMS, LED, and RF technologies, BEAUND has secured related patents transferred from Samsung Electronics, strengthening the professional-grade performance of its home devices. Backed by this expertise, GLOBIENT has earned Venture Company certification from Korea’s Ministry of SMEs and Startups and was selected as a “2026 Strategic Industry Leading Company” by the Busan Metropolitan Government.
Brand credibility is further supported by an award-winning track record. BEAUND has won the Korea Popular Brand Award for three consecutive years and was named to the “2025 Consumers’ Choice Best Brand Awards” by Forbes Korea and the JoongAng Ilbo.
Starting with the face (NMODE PRO), BEAUND offers a complete lineup by area—covering the eyes (EYE REJUV), neck (NECKCERA), and body (SLENWAY). Launched in 2022 with a simple belief that what truly lasts is what’s real, BEAUND aims to be a home-care device that becomes a daily habit rather than a one-time purchase. Within three years of launch, it expanded to Hong Kong, Taiwan, and Japan, and this U.S. entry marks the full-scale start of its global expansion.
Executive Comment
“BEAUND is a K-beauty home device brand proven through our philosophy of ‘technology designed to stay — with you, for the long run,'” said Jinsik Park, CEO of GLOBIENT. “For American consumers as well, we aim to set a new standard for everyday home care that goes beyond the clinic.”
About GLOBIENT
GLOBIENT is a global beauty-tech company headquartered in Busan, Korea, operating the K-beauty home device brand BEAUND. Built on its in-house EMS, LED, and RF technologies, the company delivers home beauty devices that bring clinic-level care into the home, and is now expanding globally, starting with the U.S.
U.S. consumers can browse and purchase the full BEAUND lineup directly at beaund.us.
Media ContactCompany Name: GLOBIENT CORP.Contact Person: Paul KimEmail: Send EmailCountry: South KoreaWebsite: http://www.beaund.us
