Altiant, Luxury Research Specialist, Reveals the Media Habits of Millionaires in MMC Wave 2

March 30 08:57 2023

Stockholm, Sweden – Altiant announced the launch of the second edition of their Millionaire Media Consumption (MMC) research. This new wave of data comes two years after the first syndicated MMC research and highlights how media consumption habits have changed since the Covid pandemic. MMC is the world’s most comprehensive study among validated High Net Worth lndividuals (HNWls), capturing their preferences, attitudes and behaviours towards media outlets and platforms. Altiant has collected thousands of data points reflecting the new habits of wealthy individuals across the UK, USA, France, China, Hong Kong and Singapore.

Recent estimates from Statista put the Revenue in the Luxury Goods market at US$354.80bn in 2023. The market is expected to grow annually by 3.38% (CAGR 2023-2028). The Covid-19 pandemic, the rise of AI, and the rapidly changing geo-political and financial landscapes impact how advertising and digital professionals manage their budgets and view the media landscape. This new edition, titled’ Millionaire Media Consumption 2023 ‘, brings the voice of real millionaires and High Net Worth Individuals (HNWI) to the forefront.

Consumer Quantitative Analysis, Behaviour, Publication Subscriptions, Social Media, Sentiment towards advertising

Pre-order – Limited Availability – Delivery: April 30th 2023 

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Across the different reports, Altiant discloses the views of 1,400 HNWIs and UHNWIs with minimum Investible Assets levels of US$1m. To provide a broad view of consumer sentiment, the syndicated research added two new markets, Hong Kong and Singapore, to the already trendable original markets:  UK, US, France and China (also available individually). The data set will enable a multitude of analysable combinations to better understand the wealthy’s consumption of traditional and social media.

Among many other areas of the media offering, the Millionaire Media Consumption subscription measures more than 140 websites, magazine and newspaper titles read by the wealthy, the frequency and duration of their sessions, along with data related to their social media habits. The subscribers will also gain insights into sentiment and behaviour of the HNWI vis-a-vis advertising banners and other advertising mechanisms. 

The MMC package is powered by Altiant’s in-house validated affluent and HNW panel, LuxuryOpinions®. A global community created more than eight years ago and trusted by many of the world’s most iconic brands and prestigious market research agencies. 

Altiant Founder & CEO Lars Long commented on the new edition: “Media consumption understanding is at the heart of every good strategy. We are delighted to provide our clients with insightful data to support targeted media buying practices.” Long added, “Clients who have purchased the first edition of MMC have reported high levels of satisfaction and the desire to extend the HNWIs research in the two new markets, Hong Kong and Singapore.” 

Media Contact
Company Name: ALTIANT AB
Contact Person: Meryam Schneider
Email: Send Email
City: Stockholm
Country: Sweden

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