Your life is full of memorable stories: stories of what you have done and what you are about to accomplish. Our world is built upon the stories which mold it, the villains and the heroes, the followers, and the leaders. The television, newspapers, movies, theatre are all avenues for storytelling, and the office or company is no different. The company is a result of the story that got you to where you are today and the promise of the story in the coming years.

For business or organizational leaders, the power of storytelling is a vital leadership skill, one which is too often either overlooked or taken for granted. It not a usual MBA ingredient, but it is an invaluable, powerful communication tool which unblocks the potential of the talent in your company and engages as well as galvanize your people.

Every one of us tells a story, you may not notice that you do, but you spend many hours recounting your experiences and adventures. The culture of our organization is a multifaceted web of these anecdotes, innocently laying out what is and is not accepted in the office and what happens to people who contribute in ways which stand out for bad and good.

You can know how to control the power of storytelling; there are many ways to use storytelling a defining act of leadership. As leaders and managers, you must take time to consider how you use the power to motivate and communicate efficiently.

Some essential points to consider:

• Who should you tell it to?
• When is the best way to communicate your story?
• What do you like to obtain as a product of it?
• How and where to tell the story?
• How can you make sure it maximizes its potential?

Jean Chalopin of Deltec International Group and a seasoned entrepreneur said, “The vital factor of storytelling as a leadership ability is the genuineness you bring with it as well as the clearness of intention you have behind it.“

As a leader to make your story better, you need to follow these steps:

• Make It Clear: Ensure the story is clear as it can be. A clear and simple story will resound around your business.
• Concise: If you can tweet it, you can tell it. Tell your story in six words or 140 characters.
• Set a Context: Ensure to make use of business proof points so your followers and employers can understand the value of your story.

Innovative Storytelling Components

People have been utilizing stories to teach, entertain, as well as influence from time immemorial.  This is entrenched in our blood. A good story helps you navigate the intricacies of life, emotionally touch you, enhance your empathy, as well as alter your behavior. As an innovator, you need to help others view a future you can picture but which does not yet exist. You can do that by telling concrete, simple, unexpected, credible as well as emotional stories. 

Conclusion

Storytelling is an extremely powerful tool for innovation because it impacts the mind and the heart all at once. Making a story to tell forces you as a leader to think as well as briefly on how the elements of innovation fit as one.  Looking for the right listeners to tell your story to, making the story more straightforward and working in the political and moral systems of your business can go a long way in making your dream come true.

Disclaimer:  The author of this text, Robin Trehan, has an Undergraduate degree in economics, Masters in international business and finance and MBA in electronic business. Trehan is Senior VP at Deltec Internationalwww.deltecbank.com. The views, thoughts, and opinions expressed in this text are solely the views of the author, and not necessarily reflecting the views of Deltec International Group, its subsidiaries and/or employees.

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